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Chermayeff & Geismar, founded in 1957, is a legendary branding and graphic design firm famous for creating some of the most famous visual identities of all time, including those for Chase bank, NBC, Mobil Oil, PBS, Showtime, Barneys New York, Pan Am, NYU and the Smithsonian Institution, among dozens of others.
Over the decades, the firm had received premiere coverage in the national media, in addition to publishing three books.
However, by the mid 2000’s the traditional media landscape within which Chermayeff & Geismar has thrived for decades had changed dramatically. As a result, the frequency and profile of the coverage of the firm and its work had dropped notably. New logos launched by the firm for high profile institutions such as Armani Exchange and the Library of Congress had received no press coverage. And the firm’s new third partner, a 34 year old designer named Sagi Haviv, had no media presence at all.
Nutter Media was brought on in the fall of 2008 to procure press coverage of the firm’s projects; create a media profile for Haviv; and to create a new presence for the firm in the 21st century media landscape.
After crafting a press release for Chermayeff & Geismar that introduced Haviv and reestablished their authority as the premiere branding and graphic design firm in the world; writing press releases on the recent Armani Exchange and the Library of Congress projects; and creating a media list targeting relevant publications in both the traditional media and new media, the initial press campaign was launched.
Over the course of the next 3 years press coverage included regular reporting on every single one of the firm’s new projects in both new media and traditional media outlets such as Women’s Wear Daily, the New York Times, Print magazine, Graphic Design USA, Brand New, HOW and LogoDesignLove; and profiles and/or expert quotes from Haviv in The New Yorker, AdAge, Out, Yahoo’s Shine, Brand New, Print, Graphic Design USA, Creative Review, Computer Arts, Designers & Books, Iconic Logo Designers and LogoDesignLove.
In 2010 Nutter Media co-conceptualized a book proposal concept for the firm; named the project; acted as the firm’s literary agent; sold it to Print magazine’s new book publishing division; and edited the copy before submission to the publisher. The firm’s new book, Identify, came out in the fall of 2011.
As a result of working closely with Nutter Media, Chermayeff & Geismar today has a powerful presence on the graphic design and branding media landscape – both in traditional media that had covered the firm in the past and in new media venues which had never before reported on the firm – with regular media coverage of the firm itself, the partners and its projects. This has helped reestablish Chermayeff & Geismar as the premiere branding firm in the 21st century, and established Haviv as a rising star in the world of identity design.