Martial Vivot Grooming Line For Hair
In 2012 men’s hair stylist Martial Vivot set out to formulate a line of high end hair products for men in order to expand his now famous brand. The distinct advantage of going into this launch was that Martial, after working with Nutter Media for 3 years, was now established as the leading expert in the media in all-things men’s grooming.
The tiny, boutique brand would be sold exclusively by the salon. It also did not have a name. Nutter Media’s brand solution: The Martial Vivot Grooming Line For Hair. Nutter Media’s PR campaign was launched in July, 2013. Media coverage of the launch included an exclusive with T Style followed by coverage in Vanity Fair, W, WWD, Details, Esquire, GQ, AskMen, Yahoo! Beauty, Manhattan, Men’s Fitness, People, US Weekly, InStyle, Food & Wine, Departures and Allure, to name just a few. (See media coverage below.)
Nutter Media then placed the Martial Vivot Shampoo in the Official Golden Globes Ceremony Gift Bag For Men in 2014 and 2015, which included, as a part of the deal, coverage with Globes’ media partners InStyle and People who also promoted the Martial Vivot Shampoo to millions on their social media channels.
““After I hired Christopher we went from nowhere in the media to everywhere we wanted to be, and then beyond that.””
